Design: A Path to Higher Profit
Do you use Design to “Sell Construction?” Is Design a loss leader to make money on Construction? Do you charge 3-5% of your construction cost for design fees? Do you use Design to sell your services? How can you easily add 5-10% to your revenue without changing your business model?
Jim Zack has been building since 1977 when he was 17, and has been an architect since 1991. He has run a high profile Architecture, Construction and Development firm in San Francisco since 1991, Zack/de Vito Architecture + Construction. His firm designed award winning custom residential projects and commands design fees of 12-18% of construction costs.
During his three year participation in Roundtables he has seen his peers giving away design, and he preaches the need to elevate the value of design and increase revenue. Jim will discuss how they sell design as a necessary, integral part of their projects, the services they provide that help justify these high fees, how they use design to increase their profile, and how any Design Build firm can increase their fees, revenue and the stature of their firm by focusing on design.