Positioning: This is Happening… With or Without You
WARNING: YOU DO NOT OWN YOUR BRAND’S POSITION. Why? Because positioning is the territory you occupy in your prospects’ minds. It’s how they see you relative to your competitors.
But all is not lost. Although you don’t own it, you can influence it. And influence it you must, because every lead you get is asking themselves the same question: Why would I ever choose to hire you for my project?
In this 30 minute interactive crash course, Mark will give you three tools to take back to the office so you can build the foundation of your company’s strategic position in your market and win the battle for your customer’s mind.