Tiered Growth: Understanding Metrics and Recognizing Signs to Set Profitable Sales Goals

25 Sep 2019
2:15 pm - 2:45 pm

Tiered Growth: Understanding Metrics and Recognizing Signs to Set Profitable Sales Goals

Most people would be convinced that if a company went from 1.5 million to 3 million in revenue it had experienced “growth.” However, when we look beyond gross sales, those numbers don’t necessarily mean a company has grown, and could even mean that it is less profitable and ultimately less successful than it was before.

For this session Michael will argue that tiered increases are a better strategy for deliberate, healthy growth than a steady incline, and that your company’s gross sales should bump up to the next milestone only once your teams have mastered sales, pre-construction, and production systems at their current revenue level so that they are in a stronger position to be able handle the inevitable increase in workload.

We will look at the metrics and signs you should be using to help you measure your success and identify areas of improvement in order to know whether or not you’re ready to aim for a higher revenue goal.

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