Suzanne Zurfluh is Director of Design and Trend for Emser Tile where she is responsible for forecasting and identifying design and color trends that facilitate the creative vision, development and marketing of new product launches.

She helps define relevant design and trend shifts to successfully position Emser Tile as a design leader and to gain market share. Suzanne also is responsible for developing marketing materials for product collections, printed catalogs and brochures, websites, social media, as well as trade articles as it relates to design and trend and overseeing product launches, sales education, customer presentations and design and trade show events.

Suzanne, who has spent the majority of her career in the floor covering industry focusing on both the residential and commercial segments, studied Textile Design at the Philadelphia College of Textiles and Science (presently known as Thomas Jefferson University) and acquired her MBA in Marketing at Loyola Marymount University. She is an active member of Color Marketing Group, the premier international association for color design professionals.

Session: Using Design Trends To Create Competitive Advantages