MEET THE PROS

CHALLENGE

Forty Tables. Forty Pros. Three Rounds.

It’s part strategy, part networking, part controlled chaos.

TOPICS

Your selections help you plan your Meet the Pros Challenge strategy. They do not reserve seats.

Seating is first-come, first-served when the doors open.

Table 11 · A.I.

Advanced AI Workflows for Second Brain Systems and Operations

Explore how advanced AI workflows can help your company capture knowledge, manage information, and build “second brain” systems that support decision making, streamline operations, and keep teams organized and aligned.

Table 18 · Sales & Marketing

Be Who You Are The Basics of Brand Building and Storytelling

Strong brands are not built by appealing to everyone. They are built by knowing who you are, why you exist, and who you serve best. This session explores how focusing on your purpose, ideal clients, and strongest projects creates a more authentic, profitable, and fulfilling business.

Table 24 · Leadership

Building a Self-Organizing System

Remodelers spend countless hours building systems for their companies but often lack systems for managing themselves. Learn practical techniques for organizing workflow, handling constant interruptions, and managing information more effectively to create greater focus, consistency, and control so you can better lead your business.

Table 23 · Sales & Marketing

Building Trust Through Uncertainty How Brand, Community, and Strategy Rebuilt a $20M Pipeline

Before sales dropped, MAC Reno noticed warning signs: slowing leads, shifting market conditions and a weakening backlog. Instead of waiting, we rebuilt our brand strategy, messaging, website, and client experience. Blaise shares how those changes helped create a $20 million residential pipeline during one of the toughest markets in 15 years.

Table 7 · Client Experience / Production

Closing the Gap Between Client Expectations and Delivery

Ethan shares strategies for closing the gap between what clients expect and what the team delivers. This table topic focuses on clearer communication, stronger alignment, and building trust early so projects run more smoothly from start to finish.

Table 6 · Hiring & Teams

Creating a Hiring Process That Actually Works

Mike shares how his team built a repeatable hiring system grounded in core values and objective assessments. Remodelers will learn how to make hiring less reactive, more consistent, and less dependent on gut instinct.

Mike D’Onofrio , SoBo Homes
Table 20 · Leadership

Developing an Offensive Mindset for Growth

Most teams don’t break through plateaus by setting bigger goals—they do it by changing how they think and operate. This topic covers the mindset and operating shifts owners and leadership teams need for aggressive growth, including making hard calls, taking smart risks, and building momentum into the next stage.

Aaron Enfinger , The Cleary Company
Table 19 · Client Experience

Engineering Client Expectations Across the Design-Build Journey

Most project problems are not caused by lack of communication. They are caused by unclear or inconsistent expectations. This session explores how leading design build firms create alignment, trust, and predictability by reinforcing expectations throughout the client journey and building systems that create a smoother project experience.

Table 17 · Leadership

Establishing a Management System for Growth

Most teams don’t have a performance problem—they have a consistency problem. This topic shares a simple weekly one-on-one rhythm using the LION framework: Last Week, Issues, Opportunities, Next Week. Used consistently, it drives accountability, alignment, and steady improvement.

Table 30 · Production

Forecasting Production Capacity Using Your Own Historical Data

Stop guessing when projects will start, finish, or impact production. Learn how to use historical project data to forecast capacity, predict timelines, and estimate pipeline flow. You’ll also discover how assigning financial value to future production time helps identify bottlenecks, prioritize resources, and make smarter decisions before problems arise.

Table 12 · Client Experience / Production

From Push to Pull: How We Used Scrum and Small Teams to Tame the Chaos

Dean shares how pull systems, Scrum principles, and small interdisciplinary teams helped reduce communication overload, improve client experience, and create a calmer, more predictable workflow inside a growing remodeling company.

Table 15 · Culture

How Not to Get Fat at Conferences or on Vacation

Travel, conferences, and packed schedules can derail healthy routines. Join competitive CrossFit athlete Andrew Schroeder as he shares practical strategies for staying healthy, energized, and disciplined on the road through smarter food choices, workouts, habits, and mindset shifts that help avoid “conference weight gain” and keep you feeling your best.

Andrew Schroeder , Schroeder Design Build
Table 13 · Culture / Hiring & Teams

How We Use our Culture and Core Values to Build and Maintain our Team

Learn how one company turned core values from unspoken ideas into practical tools for hiring, training, promotion, bonuses, and team recognition. At this table, you’ll learn how a clearly defined culture can guide better personnel decisions and help retain the right people.

Table 2 · Culture / Hiring & Teams

How You Onboard a New Employee Matters

Leslie shares how her team created a more consistent onboarding experience using a “passport” system, clear expectations, and intentional touchpoints that help new hires feel connected, confident, and set up to succeed from day one.

Leslie Nicholson , Quartersawn Design + Build
Table 10 · Leadership

Implementing a Business Operating System: When and Why

Terry shares when and why growing companies should consider implementing a Business Operating System. This topic explores how structure, alignment, and accountability can help owners overcome growing pains and operational bottlenecks.

Terry Gaulrapp , Highmark Companies
Table 3 · Culture / Leadership

One Habit That Made Me a Better Leader

Rob shares how building a true leadership team and employee-owned culture changed the way he leads every day. This candid conversation explores accountability, authenticity, and why “walking the walk” matters when leaders want culture to become more than words.

Rob Hundley , BACK Construction
Table 8 · Culture

Protecting Culture by Addressing Toxic Behavior

George shares how simplifying core values and addressing toxic behavior helped protect the culture inside his business. This honest conversation explores leadership courage, accountability, and why preserving a healthy team sometimes requires difficult decisions.

George Cleary , The Cleary Company
Table 22 · Sales & Marketing

Selling in More Challenging Times

When the market tightens, the remodelers who succeed are the ones who communicate value clearly and stand out from the competition. This topic explores practical sales strategies for uncertain times, including understanding client needs, creating better solutions, and confidently differentiating your company in tough markets.

Table 5 · Client Experience / Production

Small Interdisciplinary Project Teams

Stewart shares how his company used small, agile, interdisciplinary teams to reduce preconstruction chaos, improve collaboration, and create a more predictable process. The result: happier teams, stronger client experiences, fewer project dropouts, and larger projects overall.

Stewart Davis , CG&S Design Build
Table 28 · Client Experience

Stop Bleeding Margin — Building a Variance Accountability Culture Before and After the Contract

Variance control isn’t a spreadsheet problem; it’s a people and process problem. Learn how to build accountability with a Buyout Tracker that validates estimating assumptions before contracts are signed and a Live Variance Tracker that requires every variance to be documented and owner for fewer surprises, stronger accountability, and measurable improvement over time.

Paul Kowalski , Paul Kowlaki Builders
Table 14 · Succession Planning

Succession Planning When Family Is Not Taking Over

Dolores shares how her company began developing internal leaders and giving key managers greater responsibility as part of a long-term transition plan. This table topic is valuable for owners thinking about succession when family is not taking over.

Dolores Davis , CG&S Design Build
Table 27 · A.I.

The AI-Powered Remodeling Company

Most remodelers are experimenting with AI; few have integrated it into daily operations. Learn how one luxury home builder uses AI as a virtual chief of staff—from permits and utility applications to marketing, CRM, hiring, inspections, and warranty support. See real workflows that cut admin work, improve consistency, and free teams to focus on higher-value […]

Table 25 · Hiring & Teams

The Day You Hire Someone Better Than You

Every owner reaches a point where the business will only grow as fast as they do, often requiring them to hire people smarter than themselves. In this table topic, Jeff explores why companies avoid that leap, the hidden cost of underqualified hires, and how investing in top talent can remove bottlenecks and accelerate growth.

Table 26 · Sales & Marketing

The Most Dangerous Role in Your Company The Owner as Lead Salesperson

When the owner is the lead salesperson, growth depends on one person’s instinct, history, and authority. This topic explores how to turn owner-driven selling into a repeatable sales system your team can follow, so trust, margin protection, and profitable closes do not only happen when the owner is in the room.

Jeff Borovitz , Selling with Jeff
Table 21 · Sales & Marketing

The Sales Shifts that Increased our Closing Ratio

Small changes to your sales process can drive big gains in close rates, lead quality, and profitability. Join Tim as he shares real-world lessons on qualifying leads faster, strengthening sales conversations, handling pricing confidently, and avoiding costly mistakes so you can win more of the right projects.

Table 16 · Leadership

Transitioning from Operator to Visionary While Empowering Your COO

This topic helps owners step out of daily operations without limiting growth. We’ll unpack the move from operator to visionary, the habits that commonly stall that transition, and a COO’s view on strengthening Visionary/Integrator partnerships to fuel growth.

Bob Gallagher & Sandy Harris , Sun Design Remodeling Specialists, Inc.
Table 9 · Client Experience / Sales & Marketing

Turning Warranty Into Your Best Referral Engine

Elton shares how a world-class warranty experience can turn a common pain point into a powerful referral engine. Remodelers will learn how warranty work can build trust, strengthen reputation, and create repeat business long after the project is complete.

Elton Donald , Kerr Design Build
Table 4 · Production

Using LEAN to Increase Profitability and Reduce Waste

LEAN isn’t just for manufacturing. At this table, Chris will show you how to apply practical LEAN principles to improve workflows across departments. Discover actionable ways to cut waste, lower overhead, strengthen gross profit, and ultimately drive higher net profits.

Chris Fellows , HDR Remodeling Inc.
Table 29 · A.I.

Weaponizing AI for an Unfair Advantage

Most remodelers use AI to save time. Michael uses it to create client experiences that make his company feel bigger, smarter, and more valuable. Explore how AI can transform ordinary processes into engaging interactions that reinforce expertise, reduce friction, and demonstrate value.

Table 1 · Hiring & Teams / Leadership

What Got You Here May Not Get You There

Greg shares how growing companies can recognize when their management structure needs to evolve, including the shift from Lead Carpenters to Project Managers and the difficult conversations that often come with longtime team members in senior roles. A practical, honest conversation for owners managing growth and change.

Greg Harth , Harth Builders

Mentor Lounge Access

You’ve built a more mature business, and not every Summit session is going to hit the same way it might for someone earlier in the journey. 

We get it. That’s why we created the Mentor Lounge, a private space for Mentor members to connect, network, and share ideas with members from the other Mentor groups throughout the main Summit day.

The lounge will be open Wednesday from 9:30 AM – 4:00 PM. Stop in between sessions, during sessions that are not the right fit, or whenever you want to have a more advanced peer conversation. You’ll also have a private lunch buffet in the lounge, along with two Mentor-exclusive sessions during the breakout blocks. Think of it as your home base for the day.

 

 

 

SESSIONS:

 

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