High interest rates, shifting home equity landscapes, and cautious consumer spending—selling home improvement projects right now isn’t business as usual. When homeowners are tightening their belts, standard sales pitches fall flat, and “I need to think about it” becomes the default response.
But a challenging economy doesn’t mean homeowners stop needing renovations. It just means how they buy has changed.
We will unpack the exact strategies top-performing companies are using to overcome economic anxiety, maintain healthy margins, and keep their pipelines moving.
Yigal Yaron is the Partnerships Lead at Aven, where he drives the company’s home improvement financing strategy. He began his industry journey over 15 years ago knocking on doors to generate appointments, quickly rising through the ranks into sales leadership roles. Recognizing that financing is the lifeblood of any home improvement organization, Yigal later joined GreenSky, where his performance earned him multiple Representative of the Year awards. Now at Aven, he has spearheaded the ground-up development of a best-in-class home improvement HELOC platform. Throughout his career, Yigal has partnered with some of the country’s largest contractors to streamline financing, boost close rates, and help homeowners seamlessly invest in their properties.
