Your marketing playbook from two years ago isn’t working the same way it used to. AI is reshaping how homeowners research and choose remodelers, and most business owners haven’t gotten a direct answer on what to actually do about it.
In this 60-minute session, Spencer breaks down exactly what’s changed, what still works, and the specific tactics you can make this week to stay visible on both Google and AI platforms like ChatGPT without wasting months figuring it out yourself.
You’ll walk away with a clear, practical framework built specifically for residential remodelers doing $2M–$20M in revenue.
Spencer Powell is the CEO of Builder Funnel, a 2 time winner of the Inc 5000 fastest growing private companies in the US, and a leading digital marketing agency helping remodelers and home builders generate predictable leads and sales.
Coming from a family with over 110 years in the building industry, Spencer combines real-world construction experience with deep marketing expertise. He got his start working in his family’s business, where he led digital marketing efforts during the 2008 downturn, helping grow their remodeling division from $2 million to $10 million over 4 years.
Today, Spencer has helped hundreds of construction companies transform their marketing by building education-driven strategies that attract better-fit clients, shorten sales cycles, and drive consistent revenue growth. Through Builder Funnel, he and his team have generated over $250 million in sales for clients by turning websites into high-performing sales engines powered by content, SEO, and full-funnel marketing systems.
Spencer is an author and industry thought leader who regularly shares insights on marketing, sales, and business growth for the construction industry. He also hosts Builder Funnel Radio and Builder Funnel TV, where he delivers practical, real-world strategies builders can implement to grow their businesses.
