When Logan’s wife went looking for a remodeler, she clicked through gallery after gallery, and nothing made her want to move forward. She didn’t pick a cheaper company. She suggested skipping the project. For a high-end remodeler, that’s the real competition: everything else that money could go to, including leaving it in the bank.

Most remodelers have a project gallery. Very few have project pages that tell the story behind the work. On the remodeling websites CGN builds, these Featured Project Pages are the #2 most-visited pages after the homepage. They hold a homeowner for about 2.5 minutes, versus about 1 minute for a plain gallery, and are often cited as a reason the prospect moved forward.

In this session, Logan breaks down the 7-section structure CGN has used on 100+ of these pages: reveal, overview, challenge, before, approach, transformation, and experience. You’ll see how showing cost, timeline, and location screens out the wrong budgets before they call, how the approach section shows the value of your design fee, which photos make the connection, and how to use the page in your ads and on your sales calls.