Mark Harari
Vice President, Remodelers Advantage
Mark Harari
Vice President, Remodelers Advantage
Mark Harari is an award-winning marketer and the best-selling author of Lobster on a Cheese Plate.
His pioneering work in developing targeted audience acquisition strategies has influenced industry best practices.
He is the recipient of numerous marketing awards in many categories, including video, web design, print advertising, and copywriting. They include three prestigious Muse Creative awards, an IAC award, three AVA Digital awards, and two MarCom International awards.
Sessions:
Taming Your Frankenstack
How To Evaluate and Implement Tech Stack Changes at Any Company
- 2:00 pm
- September 18, 2025
Feeling overwhelmed by too many tools, platforms, and half-used subscriptions? You’re not alone. Most remodelers are stuck with a patchwork “Frankenstack” of tech that creates more chaos than clarity.
In this engaging, practical session, you’ll learn how to identify what’s helping, what’s hurting, and where your true gaps are — without naming specific products or getting buried in jargon.
You’ll leave with a clear framework to evaluate your current stack and make confident decisions that simplify, streamline, and actually support your business.
What You'll Learn
- Identify the 10 core functions you need to cover with your tech stack.
- A simple “Keep / Cut / Consider” system for evaluating your current tools.
- A tool you can take back to your team and use to make smart, strategic tech decisions.
